söndag 22 oktober 2006

Royal Mail Corporate Identity - 1980s

This is from the days when corporate identities spelled out "Quality Public Service". Nowadays corporate identity is about marketing. Once Margaret Thatcher had asserted that there was no such thing as society, the notion of public service disappeared and we just have lip service paid to "customers" or "clients" who are treated like punters.

A travelling post office was a mobile sorting office - the mailbags were put on the train and sorted as it went along. Mail could be picked up and dropped on the way without the train having to stop, using a system of nets on the trains and by the track.

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