onsdag 5 december 2007

Ticket touts

Chimaira concert photographs from Tilburg Holland 06/10/03 MORE bands artists singers pop stars www.yoursuperstar.com
Originally uploaded by www.yoursuperstar.com.

There was a piece on the radio this morning about concert promoters who want a cut from people who buy concert tickets and then sell them on at a profit, often using the internet. The obvious question that comes to mind is that if the promoters want their full whack, why don't they just charge more for the tickets in the first place?

As the discussion developed, it turned out that sometimes, the tickets are sold at a discount from the original price. In other words, the intermediaries, the so-called touts, are taking a loss and doing the promoters a favour by taking the tickets off the promoters' hands.

All in all, then, these intermediaries are performing a useful function all round, in providing the promoters with an assured market and customers with an assured supply. It is a kind of insurance, with the "touts" taking part of the risk.

It is sad that public understanding of basic economic principles is so poor that their activities are regarded with opprobrium instead of being recognised as a useful service.

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